Portfolio

PERSONAS & AUDIENCE ENGAGEMENT

I led an internal initiative to develop personas for key users, which included several members of the community pharmacy staff with varying motivations and behaviors. The finished product helped new and existing employees, from engineers to sales reps, better understand and connect with our users.

Open Personas

I researched and developed a psychology-based persona for “mother runners” with UX research techniques of interviewing, thematic analysis, social listening, and experience mapping to build a persona-based engagement strategy.

Open Deck

MOBILE APP

ILLUSTRATIONS

I am the co-author and illustrator of the *Gilby the Gecko* book series. Through Gilby’s adventures, children and adults can immerse themselves into the world of first responders while learning fire and life safety. Buckle up!

In a pinch, I used Microsoft PowerPoint to illustrate the metal injection molding process before the grand opening of a new medical device manufacturing facility.

I use cognitive psychology principles to design data visualizations that turn raw data into art and meaning.

Implementing User Behavior Analytics

UX Researchers and Designers know the importance of user behavior analytics—it’s an important supplement to qualitative, self-reported sentiment from users. But it can be difficult to get organization-wide buy-in, especially…