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Perry Art Reed

Media Psychologist.
Researcher, Designer, & Storyteller.

I investigate the human thoughts, emotions, and behaviors driving our media technologies. I cut through the digital noise to emphasize the underlying human psychology. I’ve applied media psychology to real-world global problems with nimble start-ups, large public companies, universities, and non-profit organizations.

AI & Creativity

Artificial intelligence (AI) has entered a new era of generating original text, images, music, and more. I study people’s cognitive and emotional responses to AI-generated content and perceptions of AI as a creative entity.

Online Learning

Using adult learning theories, I help organizations create an engaging and effective online education ecosystem that brings together marketing content with documentation, self-paced courses, and instructor-led training.

Brand Identity

I help organizations discover their brand archetype, making them easily accessible and relatable to their target audience. The brand archetype then informs the brand messaging and imagery.

Storytelling

Stories evolved as an effective way of sharing social information because they match the brain’s natural thinking mode. Beyond helping brands tell better stories, I study how people relate to fictional media characters and their real-life actors.

Audience Engagement

I research and develop personas that capture the underlying motivations of a target audience. Using brain-based messaging strategies, I develop marketing campaigns and satisfying customer journeys for the personas.

UX Design

Leveraging personas and the science of human attention, perception, and memory, I help organizations develop digital experiences for their websites and software products that activate, engage, and retain users.